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Field
Value
Schema
contributor.author
The Saylor Foundation
dc
date.accessioned
2012-05-22T08:10:46Z
dc
date.available
2012-05-22T08:10:46Z
dc
identifier
http://www.saylor.org/courses/bus306/
dc
identifier.uri
http://dspace.jorum.ac.uk/xmlui/handle/10949/16436
dc
description
The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. This free course may be completed online at any time. See course site for detailed overview and learning outcomes. (Business Administration 306)
dc
publisher
Saylor Foundation
dc
relation
WEB_LINK
dc
relation.uri
http://www.saylor.org/courses/bus306/
dc
rights
Attribution 2.0 UK: England & Wales
dc
rights.uri
http://creativecommons.org/licenses/by/2.0/uk/
dc
subject
advertising
dc
subject
promotion
dc
subject
business
dc
subject
society
dc
subject
communication
dc
subject
market research
dc
subject
segmenting
dc
subject
targeting
dc
subject
positioning
dc
subject
budget
dc
subject
strategy
dc
subject
media planning
dc
subject
execution
dc
subject
evaluation
dc
title
Advertising and Promotion
dc
audience
HE
dc
subject.jacs3
Business & administrative studies
dc
subject.jacs3code
N000
dc
oer
true
jmd
resourceclass
WEB_LINK
jmd
community
Higher Education
jmd


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Attribution 2.0 UK: England & Wales Except where otherwise noted, this item's license is described as Attribution 2.0 UK: England & Wales

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