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Field
Value
Schema
contributor.author
Adam Massey
dc
date.accessioned
2010-01-18T16:14:01Z
dc
date.available
2010-01-18T16:14:01Z
dc
date.created
2009-01-01T00:00:00Z
dc
identifier.uri
http://dspace.jorum.ac.uk/xmlui/handle/10949/1173
dc
description
Cadbury experts and the famous Gorilla adverts help the Project construct relationship marketing video material which shows where marketing is going in the new world of social networking. Update 17/09/2008 Initially the material shown was produced following the successful social networking campaign to bring back the Wispa bar for a short period. Cadbury subsequently decided to bring the bar back for good, and the additional final chapter explains how this came about.
dc
format
video/x-flv
dc
language
en
dc
publisher
Aston University
dc
rights
Attribution-Noncommercial-No Derivative Works 2.0 UK: England & Wales
dc
rights.uri
http://creativecommons.org/licenses/by-nc-nd/2.0/uk/
dc
subject
social networking
dc
subject
viral
dc
subject.classification
Business and Administrative studies
dc
title
Relationship Marketing
dc
audience
HE
dc
subject.jacs3
Business & administrative studies
dc
subject.jacs3code
N000
dc
oer
true
jmd
resourceclass
File
jmd
community
Higher Education
jmd


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Attribution-Noncommercial-No Derivative Works 2.0 UK: England & Wales Except where otherwise noted, this item's license is described as Attribution-Noncommercial-No Derivative Works 2.0 UK: England & Wales

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