Three Components of an Attitude
This theory was suggested by Rosenberg and Hovland, 1960
An example of the three parts of an attitude are as follows:
Jim is a vegetarian. He does not eat meat because:
- he believes that killing animals for meat is unethical and cruel (cognitive)
- he feels uncomfortable at the thought of eating flesh (affective)
- he never eats meat (behavioural)
In this example we can see that the three elements or parts of Jim's attitude fit together.