Three Components of an Attitude

 

This theory was suggested by Rosenberg and Hovland, 1960

 

An example of the three parts of an attitude are as follows:

 

Jim is a vegetarian. He does not eat meat because:

 

  • he believes that killing animals for meat is unethical and cruel (cognitive)
  • he feels uncomfortable at the thought of eating flesh (affective)
  • he never eats meat (behavioural)

 

In this example we can see that the three elements or parts of Jim's attitude fit together.