Tajfel’s Social Identity Theory
Put another way, the negative potential of prejudice arises out of a positive social motivation. We have a strong desire to belong and we seek others out who give us a sense of belonging through shared attitudes and values. This theory has become known as Social identity Theory (Tajfel, 1978).
Click here to read more about Tajfel’s research.
Click here to read about Henri Tajfel.
Click here for a discussion on the connection between belonging to a group and self esteem.