Prejudice

 

Prejudice is a very particular kind of attitude. It contains the three components of an attitude (Rosenberg, 1960) in the following form:

 

 

 

Cognitive component = stereotype

 

 

Affective component = hostility

 

 

Behavioural component = this may take the form of negative talk, staying away from the object of the prejudice, discrimination against the object of the prejudice by exclusion from benefits or rights, physical violence against the object of prejudice and finally murder or genocide. (Allport 1954)

 

Shocking as it may seem, there is evidence that negative talk about groups of people that are the object of prejudice can lead to violence or even extermination.

 

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